self initiated work > be:wilder

The initiative aims to sensitize people living in the urban cities towards the wildlife sharing the Earth with us. Bewilder is an intent of the heart, perhaps even a longing to be a part of the willful, uncontrollable, natural energies of the wild.

Indian Gond tribes paint the walls of their homes with drawings of an antelope beliving it will bring harmony and interdependence between all living beings.

Foxes are celebrated for their craftiness, cleverness and focus helping farmers to keep the rodent population in control amongst the Gonds.

Sanjhi Artisans sprinkle colors on the cutout of a Peacock, which is an emblem of benevolence, patience, kindness, compassion and knowledge to them.

Legends of the Patuas denote Tigers as the Protectors
of the forest. They are Brave, Graceful, Royal,
powerful and are key predators.

The primitive Man lived in harmony with Nature, embracing its bounty and co-
existing in his natural surroundings. Over the years, we disconnected with nature
and no longer recognize ourselves to be a part of it. Most of us associate Nature
with notions of ignorance, fear, even disgust and destruction. As a civilization, we
treat animals as spectacle or resources to be exploited or pests to be eradicated.
With this highly unbalanced lifestyle pattern, we need to redevelop the connection between Man and Nature.

The visual treatment takes inspiration from the different Indian tribal artforms
– whose subject is all encompassing wilderness. The 4 artforms studied through
the initiative were- Gond Art (MP), Khovar Art (Jharkhand), Sanjhi Art (Mathura),
The patuas (Medinipur, West bengal). Animals were the subject of the earliest
documented human art. In early cultures, animals were viewed with wonder,
something sacred. Tribal art forms gives us the history of how intricate and
important the relation of Man and Nature is.

CERAMIC PRODUCTS: The artworks can be transferred on ceramics through the Screen printing technique. One color
approach is preferred to make the printing process cost effective and sustainable. Solvent based ink is used mostly for
printing on products made out of ceramics like Plates, Cups, and Tiles etc.

WOOD PRODUCTS: Wood is an organic and sustainable material and the process of Wood Engraving is generally a black-
and-white technique, but can also use three or four blocks of primary colors, a similar principle to the four-color process
in digital printing. Wood Engraving is a print made from a finely detailed design cut into the end grain of a block of wood.
It is at once the simplest and one of the most exquisite forms of printmaking.

PAPER PRODUCTS: Printing on paper can be done using different kinds of printing techniques and inks. A few methods
utilizing organic inks are: Screen printing through Water based inks, Offset Printing through Ink/Water balance or
Fountain solution ink, Die cut, Block Printing through water soluble natural inks.

WALL GRAPHICS: From foamex prints that are tiled to create one continuous wall graphic to digital wallpaper or wall
transfers with numerous texture finishes; The possibilities are endless. Canvas / Vinyl / Paints can be used for Wall
graphics as well as murals can be created. Many sustainable options are available like Fabric wall stickers made from
an ultra premium, very re-usable, finely woven polyester fabric like Seramark. This removable semi-matte wall graphic
media is eco-friendly, easy-to-cut and easy-to-weed. It adheres to almost any surface - wood, glass, metal or drywall.
The water based adhesive and Eco-Sol Max inks that are used are eco-friendly friends too.