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NAMINGIDENTITY
CLIENT - GLOBAL MED TOURS, USA
Global Makeovers is a medical tourism facilitator specializing in the area of cosmetic procedures. Customers are provided post surgery care in exotic holiday destinations, so they may recover in complete privacy. The identity created for the company portrays a butterfly resting on a leaf, connoting beauty, care and transformation. The forms and colours take inspiration from oriental foliage, as many of the healing destinations lie in South and South East Asia. The tagline ‘explore & renew’ completes the logo unit on a positive note.