IDENTITYMENUSRESTAURANT GRAPHICSBRAND MANUAL
CLIENT - ALCHEMIST GROUP, NEW DELHI
Promoted by the Alchemist Group, Republic of Chicken (ROC) is one of India’s largest integrated poultry producers who supply premium chicken products to leading global brands such as KFC (Yum Brands), Oberoi’s, Lite bite foods, Walmart, Spencers, Nature’s Basket & other Hypermarkets. ROC also has its own retail brand.
The identity for Republic Of Chicken was reworked to create a robust chicken as the star of the show, combined with crisp typography. The identity elements were taken forward onto print communication, interiors, promotions and menus, as well as the packaging, to bring out the benefits of chicken as a lean, tasty versatile food that is loved by all. A Logo usage brand manual was created for the company for consistent and correct usage of the brand colours, typography and logo across applications.