PACKAGING IDENTITYPRODUCT NAMINGBRANDING PHOYO STYLINGBRAND MANUAL
CLIENT - ALCHEMIST GROUP, NEW DELHI
Republic of Chicken (ROC) Delicatessen retail stores are fast growing and spread across North and East India. Fisheye developed the packaging identity system for 52 Deli products for Republic of Chicken, which included naming, branding communication, food styling & photography. Fisheye created product packaging templates for ROC Deli for further growth of the product range in a consistent packaging system for the growing needs of the retail market. A Visual Identity brand manual and template designs were created for the company for consistent and correct usage of the brand colours, typography, logo and packaging graphics across applications.