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PACKAGING IDENTITY GRAPHICSPHOTO STYLING
CLIENT - BOROSIL, MUMBAI
Fisheye redesigned the packaging graphics for Borosil’s revolutionary Vision Glasses which have stood the test of time since 1962. The exciting new cut glass designs range of Vision Glasses, (the single largest selling glass in the country today) required a retail presence which which contemporary and fresh whilst retaining the iconic essence of the Vision Glass. The photography mood and styling, bright colours and bold typography gave the packaging and brand a new look, whilst bringing out the cut glass nature of the new brand of Vision Glasses.