IDENTITYPRODUCT CODINGCATALOGFASHION STYLING
CLIENT - PANCHACHULI WOMEN WEAVERS, ALMORA
The identity, product catalog and photographic styling for an exclusive range of pashmina, lambswool, himalyan nettle and camel wool ready to wear products for Panchachuli Women Weavers - an organisation in the Kumaon region of the Indian Himalayas brought together elegant design with understated styling and photography. The original mark in the logo was retained and combined with old world type, but in a contemporary unit. The various categories in teh catalog were related to the ranges in the Himalayas, where the raw materials are sourced.