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IDENTITY LABELS
CLIENT - NAYANIKA MAHTANI, LAGOS
A identity for an eclectic home store in Lagos uses the travelling seed as a metaphor for the range of products sourced from around the world. Inspired by nature in form and colour, the identity connotes lightness and rhythm, that is prevalent in the elements. The identity of Earthstore was applied across store signage, labels and tags for the products, wrapping paper and bags.