self initiated work > Goa Beautiful!
As part of creating awareness for the Brand, messages of participation, collective action and support for specific purposes were appended on these communication messages in the form of Posters, Leaflets, Signage or Hoardings whilst the identity was applied on organic cafes, brown paper bags, t shirts, badges, coasters, garbage bin, transport buses, airport graphics etc.
With the disposal of garbage being a growing problem in Goa, collective action initiatives have been designed to inspire pride in the heritage and lifestyle in the villages of Goa. Awareness on cleaniless and responsible disposal of garbage without harm to the environment are part of the action that Goa Beautiful hopes to inspire and include.
With active participation and concern for people and sustainable living, the solution could be a basic paradigm shift in accepting a model of sustainable development of the state with focus on enhancing the quality of life of all the people while caring for the environment.