Fisheye is a brand identity and communication design service studio based in New Delhi and Goa. We focus on design that has the ability to touch the heart and deliver business objectives.

graphic art & posters

Goa Beautiful is an action brand committed to inspire, include and involve residents of Goa, the village panchayats, the government of Goa and India, visiting domestic and international tourists to Keep Goa Beautiful, Green and Clean - through individual and collective action. Using positive imagery of the greenery (leaves), beauty (flowers) and life in the sky, water and land (birds, fish, turtles, trees) – the message of Goa Beautiful comes alive with bright colours, simple forms and with a playfulness that is endearing.

local restaurants, bars, shops

As part of creating awareness for the Brand, messages of participation, collective action and support for specific purposes were appended on these communication messages in the form of Posters, Leaflets, Signage or Hoardings whilst the identity was applied on organic cafes, brown paper bags, t shirts, badges, coasters, garbage bin, transport buses, airport graphics etc.

tourists and individuals

tourists and individuals

With the disposal of garbage being a growing problem in Goa, collective action initiatives have been designed to inspire pride in the heritage and lifestyle in the villages of Goa. Awareness on cleaniless and responsible disposal of garbage without harm to the environment are part of the action that Goa Beautiful hopes to inspire and include.

state public transport

With active participation and concern for people and sustainable living, the solution could be a basic paradigm shift in accepting a model of sustainable development of the state with focus on enhancing the quality of life of all the people while caring for the environment.

calender and greeting

The Goa Beautiful Brand will aim to serve as an umbrella brand for all people that are working towards keeping Goa Beautiful!

I believe that the people of Goa are more civilised and sensitised to Keeping Goa Clean, Green and Beautiful and having a simple
eco-friendly lifestyle if their basic infrastructure, education needs are met at a local / government / national level.

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Fisheye design

graphic art & posters

local restaurants, bars, shops

tourists and individuals

tourists and individuals

state public transport

calender and greeting